In order for the answer to be more self-contained, note that we are in the following general setting. We are given a von Neumann algebra $M$ (namely $\mathcal{M}'$) and a left ideal $B \subset M$ (namely $\mathfrak{N}_r \subset\mathcal{M}'$) such that $B \cap B^*$ is a dense $*$-subalgebra of $M$. We define the $*$-subalgebra $A \subset M$ as
$$A = B^* B = \Bigl\{ \sum_{i=1}^n x_i^* y_i \Bigm| n \in \mathbb{N}, x_i,y_i \in B \Bigr\} \; .$$
We write $A^+ = A \cap M^+$. Takesaki's Lemma 2.1 shows that $A^+$ is a hereditary subcone of $M^+$ and that
$$B = \bigl\{ a \in M \bigm| a^* a \in A \bigr\} \; .$$
We are given a linear functional $\omega : A \to \mathbb{C}$ such that $\omega(a) \geq 0$ for all $a \in A^+$ and
$$\sup \bigl\{ \omega(a) \bigm| a \in A^+ \; , \; \|a\| < 1 \bigr\} = \lambda < + \infty \; .$$
We prove that $|\omega(a)|^2 \leq \lambda \, \omega(a^* a)$ for all $a \in A$, which in particular shows that $\|\omega\| \leq \lambda$, as was asked in the posted question.
Claim: for every $a \in A$, there exists a sequence $e_n \in A^+$ such that $\|e_n\| < 1$ for all $n$ and $\omega(e_n^{1/2} a) \to \omega(a)$.
To prove this claim, write $a = \sum_{i=1}^k x_i^* y_i$ with $x_i,y_i \in B$. Put $b = \sum_{i=1}^k x_i^* x_i$. Define $e_n = b(b+1/n)^{-1}$. Since $e_n \leq n b$, we get that $e_n \in A^+$. Clearly, $\|e_n\| < 1$. We have $e_n \leq e_n^{1/2} \leq 1$ and because $e_n$ commutes with $b$, we also find that
$$0 \leq b - e_n^{1/2} b \leq b - e_n b = \frac{1}{n} e_n \; .$$
So, for all $n$, we have that $0 \leq \omega(b - e_n^{1/2} b) \leq \omega(b - e_n b) \leq \lambda / n \to 0$.
Denote by $X$, resp. $Y$, the column matrices with entries $x_i$, resp. $y_i$. Then $a = X^* Y$.
By the Cauchy-Schwarz inequality, we have
$$|\omega(e_n^{1/2} a) - \omega(a)|^2 = |\omega\bigl( (X e_n^{1/2} - X)^* Y \bigr)|^2 \leq \omega\bigl( (X e_n^{1/2} - X)^*(X e_n^{1/2} - X) \bigr) \, \omega(Y^* Y) \; .$$
Then note that
$$\omega\bigl( (X e_n^{1/2} - X)^*(X e_n^{1/2} - X) \bigr) = \omega(e_n^{1/2} b e_n^{1/2}) + \omega(b) - \omega(e_n^{1/2} b) - \omega(b e_n^{1/2}) \; ,$$
which converges to zero by the computation above. So the claim is proven.
By the Cauchy-Schwarz inequality, $|\omega(e_n^{1/2} a)|^2 \leq \omega(e_n) \, \omega(a^* a) \leq \lambda \, \omega(a^* a)$. In combination with the claim above, we find the desired inequality $|\omega(a)|^2 \leq \lambda \, \omega(a^* a)$ for all $a \in A$.