I am reading a paper on covariance matrix estimation, and in this paper is introduced a class of covariance matrices:
\begin{equation} U(q, c_0(p),M)=\{\Sigma: \sigma_{ii}\leq M,\quad \max_j\sum_{j=1}^p|\sigma_{ij}|^q\leq c_0(p),\forall i\}, \end{equation} where $0\leq q<1$ and $p$ is a dimension of covariance matrix.
In article is said that \begin{equation} \lambda_{max}(\Sigma)\leq\max_i\sum_{j=1}^p|\sigma_{ij}|\leq M^{1-q}c_0(p). \end{equation} The first inequality is clear, since $\Sigma$ is symmetric matrix. I tried to bound this norm by product of $\max_{i,j}|\sigma_{ij}|$ (which is bounded by $M$) and number of non-zero elements in row but I cannot obtain expected result.