Say you are proving an explicit formula for $L(s,\chi)$ and/or the prime number theorem (in arithmetic progressions or not) in the usual way -- that is, shifting a line of integration from $\Re(s) = 1^+$ to the left. We need some kind of bound on $L'(s,\chi)/L(s,\chi)$ in the critical strip.
The usual method is a bit roundabout -- it goes through the Weierstrass-Hadamard product formula and results in a much stronger bound than what we need. It would seem to be enough to have $L'(s,\chi)/L(s,\chi) = o(|s|)$ away from zeroes -- in fact $o(|s|^2)$ is enough if you have smoothing.
Is there a way to obtain such "cheap" bounds? The case of a principal character $\chi$ may be hardest.