The theta function is the analytic function $\theta:U\to\mathbb{C}$ defined on the (open) right half-plane $U\subset\mathbb{C}$ by $\theta(\tau)=\sum_{n\in\mathbb{Z}}e^{-\pi n^2 \tau}$. It has the following important transformation property.
Theta reciprocity: $\theta(\tau)=\frac{1}{\sqrt{\tau}}\theta\left(\frac{1}{\tau}\right)$.
This theorem, while fundamentally analytic—the proof is just Poisson summation coupled with the fact that a Gaussian is its own Fourier transform—has serious arithmetic significance.
It is the key ingredient in the proof of the functional equation of the Riemann zeta function.
It expresses the automorphy of the theta function.
Theta reciprocity also provides an analytic proof (actually, the only proof, as far as I know) of the Landsberg-Schaar relation
$$\frac{1}{\sqrt{p}}\sum_{n=0}^{p-1}\exp\left(\frac{2\pi i n^2 q}{p}\right)=\frac{e^{\pi i/4}}{\sqrt{2q}}\sum_{n=0}^{2q-1}\exp\left(-\frac{\pi i n^2 p}{2q}\right)$$
where $p$ and $q$ are arbitrary positive integers. To prove it, apply theta reciprocity to $\tau=2iq/p+\epsilon$, $\epsilon>0$, and then let $\epsilon\to 0$.
This reduces to the formula for the quadratic Gauss sum when $q=1$:
$$\sum_{n=0}^{p-1} e^{2 \pi i n^2 / p} = \begin{cases} \sqrt{p} & \textrm{if } \; p\equiv 1\mod 4 \\\ i\sqrt{p} & \textrm{if } \; p\equiv 3\mod 4 \end{cases}$$
(where $p$ is an odd prime). From this, it's not hard to deduce Gauss's "golden theorem".
Quadratic reciprocity: $\left(\frac{p}{q}\right)\left(\frac{q}{p}\right)=(-1)^{(p-1)(q-1)/4}$ for odd primes $p$ and $q$.
For reference, this is worked out in detail in the paper "Applications of heat kernels on abelian groups: $\zeta(2n)$, quadratic reciprocity, Bessel integrals" by Anders Karlsson.
I feel like there is some deep mathematics going on behind the scenes here, but I don't know what.
Why should we expect theta reciprocity to be related to quadratic reciprocity? Is there a high-concept explanation of this phenomenon? If there is, can it be generalized to other reciprocity laws (like Artin reciprocity)?
Hopefully some wise number theorist can shed some light on this!