Here is a basic result. For a detailed proof, see Theorem 5.4 in [2].
Theorem. If $\Omega\subset\mathbb{R}^n$ is a bounded Lipschitz domain and $$
F=F(x,u,\xi):\Omega\times\mathbb{R}\times\mathbb{R}^n\to\mathbb{R} $$
satisfies
- $F$ and $\nabla_\xi F$ are continuous,
- $\xi\mapsto F(x,u,\xi)$ is convex,
- $F(x,u,\xi)\geq c|\xi|^p + a(x)$, $1<p<\infty$, $a\in L^1(\Omega)$,
then for any $w\in W^{1,p}(\Omega)$ the functional $$ I(u)=\int_\Omega
F(x,u,\nabla u)\,dx $$ attains minimum in the class $$
W^{1,p}_w(\Omega)=\{ u\in W^{1,p}(\Omega):\, u-w\in
W^{1,p}_0(\Omega)\}. $$
Under some additional assumptions about $F$ this minimizer solves the elliptic equation
$$
(*)\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ div A(x,u,\nabla u)=B(x,u,\nabla u),
\quad
u-w\in W^{1,p}_0(\Omega),
$$
where
$$
A(x,u,\xi)=\nabla_\xi F(x,u,\xi),
\quad
B=F'_u(x,u,\xi).
$$
Thus one of the method of solving (*) is trough the associated variational problem.
Note also that convexity of $\xi\mapsto F$ implies that
$$
(**)\ \ \ \ \ \ \ \ \ \ \langle A(x,u,\xi)-A(x,u,\eta),\xi-\eta\rangle\geq 0
$$
which is known as the monotonicity condition so another method of solving equation (*) satisfying (**) is through the Minty-Browder theorem. The monotonicity condition is a sort of ellipticity.
For an elementary, but detailed presentation of basic variational and non-variational techniques I highly recommend:
[1] L. C. Evans, Partial differential equations. Second edition. Graduate Studies in Mathematics, 19. American Mathematical Society, Providence, RI, 2010
Anther elementary presentation is given in:
[2] P. Hajlasz,
Non-linear elliptic partial differential equations.. Unpublished lecture notes.
Other books that develop material in depth are:
[3] B. Dacorogna, Direct methods in the calculus of variations. Second edition. Applied Mathematical Sciences, 78. Springer, New York, 2008.
[4] M. Giaquinta, Introduction to regularity theory for nonlinear elliptic systems. Lectures in Mathematics ETH Zürich. Birkhäuser Verlag, Basel, 1993.
(Great book aut a lot of typos.)
[5] M. Giaquinta, L. Martinazzi, An introduction to the regularity theory for elliptic systems, harmonic maps and minimal graphs. Appunti. Scuola Normale Superiore di Pisa (Nuova Serie) [Lecture Notes. Scuola Normale Superiore di Pisa (New Series)], 2. Edizioni della Normale, Pisa, 2005.
[6] E. Giusti, Direct Methods in the Calculus of Variations.
World Scientific Publishing Co., Inc., River Edge, NJ, 2003.