Let $n$ be a natural number whose prime factorization is $$n=\prod_{i=1}^{k}p_i^{\alpha_i} \; .$$ Define a function $g(n)$ as follows $$g(n)=\sum_{i=1}^{k}p_i {\alpha_i} \;,$$ i.e., exponentiation is "demoted" to multiplication, and multiplication is demoted to addition. For example: $n=200=2^3 5^2$, $f(n) = 2 \cdot 3 + 5 \cdot 2 = 16$.
Define $f(n)$ to repeat $g(n)$ until a cycle is reached. For example: $n=154=2^1 7^1 11^1$, $g(n)=20$, $g^2(n)=g(20)=9$, $g^3(n)=g(9)=6$, $g^4(n)=g(6)=5$, and now $g^k(n)=5$ for $k \ge 4$. So $f(154)=5$.
It is clear that every prime is a fixed point of $f(\;)$. I believe that $n=4$ is the only composite fixed point of $f(\;)$.
Q1. Is it the case that $4$ is the only composite fixed point of $f(\;)$, and that there are no cycles of length greater than $1$? (Yes: See EmilJeřábek's comment.)
Q2. Does every prime $p$ have an $n \neq p$ such that $f(n) = p$, i.e., is every prime "reached" by $f(\;)$? (Yes: See JeremyRouse's answer.)
There appear to be interesting patterns here. For example, it seems that $f(n)=5$ is common. (Indeed: See მამუკა ჯიბლაძე's graphical display.)