It seems that there is a common theme in mathematics where, if we want to find out about a category C, then we look at $\hat{C}$ (the category of contravariant functors from $C$ to $Set$). There are all sorts of good reasons for this (Yoneda's lemma being a big one, and the fact that this is a topos). There are other versions, sometimes you look at contravariant functors into some other category, like groups (e.g. for algebraic groups). But I have never seen the dual notion: covariant functors from some other category INTO $C$.
Is this notion as useful as the notion of a presheaf? I guess it's like looking at a category "over" $C$ as opposed to a category "under" it. I guess, hidden in this question is the question: Can one learn anything about a category $C$ by looking at presheaves of $C$? For example, does the difference between presheaves of sets and presheaves of ableian groups tell us anything about the differences between the category of Groups and the category of Sets?