We have two particles $A$ and $B$ in a maximally entangled state $|\Psi\rangle \in \cal{H}_A \times \cal{H}_B$ $$ \left|\Psi\right\rangle = \frac{1}{\sqrt{2}} ( \left| 0 \right\rangle_A\otimes \left| 0 \right\rangle_B + \left| 1 \right\rangle_A\otimes \left| 1 \right\rangle_B ), $$ where $_A\left\langle i | j \right\rangle_A = {_B\left\langle i | j \right\rangle_B} = \delta_{ij}$ and $U^T$ is the transpose of the matrix $U$.
It is claimed that if $U \in SU(\cal{H}_A)$, then $$ U \otimes I \left|\Psi\right\rangle = I \otimes U^T \left|\Psi\right\rangle $$
How can we show this to be true? I am trying to make sense of a "quantum game theory" paper, but it assumes a high comfort level with the mathematical apparatus of quantum physics.