Let $f(n)$ be A007814, the exponent of the highest power of $2$ dividing $n$, a.k.a. the binary carry sequence, the ruler sequence, or the $2$-adic valuation of $n$.
Then we have an integer sequence given by \begin{align} a(0)=a(1)&=1\\ a(2n)& = a(n)+a(n-2^{f(n)})+a(2n-2^{f(n)})\\ a(2n+1) &= a(n) \end{align} which can also be expressed as $$a(2^{m}(2n+1))=\sum\limits_{k=0}^{m}\binom{m+1}{k}a(2^{k}n)$$ I conjecture that $$a(n)=\sum\limits_{j=0}^{2^{wt(n)}-1}(-1)^{wt(n)-wt(j)}\prod\limits_{k=0}^{wt(n)-1}(1+wt(\left\lfloor\frac{j}{2^k}\right\rfloor))^{t_{k+1}+1}$$ where $wt(n)$ is A000120, number of $1$'s in binary expansion of $n$ (or the binary weight of $n$) and $$n=2^{t_1}(1+2^{t_2+1}(1+\dots(1+2^{t_{wt(n)}+1}))\dots)$$ Maybe it might be helpful, that it is a special case of $$a(n)=\sum\limits_{j=0}^{2^{wt(n)}-1}m^{wt(n)-wt(j)}\prod\limits_{k=0}^{wt(n)-1}(1+wt(\left\lfloor\frac{j}{2^k}\right\rfloor))^{t_{k+1}+1}$$ where \begin{align} a(0)& = 1\\ a(2n)& = a(n)-ma(n-2^{f(n)})+a(2n-2^{f(n)})\\ a(2n+1) &= a(n)+(m+1)a(2n) \end{align} Is there a way to prove it?