Let $G$ be a (discrete) group and $H\le G$ a subgroup of finite index. Then there is a transfer map $$tr\colon\thinspace H^\ast(H;M)\to H^\ast(G;M) $$ in group cohomology, where $M$ is any $G$-module (see Brown's "Cohomology of groups", Chapter III).
I think this construction should be natural, in the following sense. Let $f\colon\thinspace G'\to G$ be a homomorphism such that $H':=f^{-1}(H)$ is of finite index in $G'$, and let $M$ be a $G$-module. Then the following diagram commutes, where the horizontal maps are transfers: $$ \begin{array}{ccc} H^\ast(H;M) & \to & H^\ast(G;M) \newline \downarrow f^\ast & & \downarrow f^\ast \newline H^\ast(H';f^\ast M) & \to & H^\ast(G';f^\ast M) \end{array} $$ Note that I do not want to assume that $(G':H')=(G:H)$ (however, I am willing to assume that $H\le G$ and $H'\le G'$ are normal, if necessary).
Does anyone know of a reference for this naturality?