I can give an answer to your first question - below, I'll give a translation of the "Descartessche Regel" from a suitably old German book (to make the experience authentic).
Before getting to that, though, I wonder: Are you sure your paper is claiming a maximum of $f$ itself at $x=0$, and not just some part of the expression, such as 1/denominator? I ask not only in view of Iosif Pinelis's observation, but because the Descartessche Regel is a statement about polynomials. If in doubt, by all means post the German text and I can provide a translation.
So, from "Weber-Wellstein Enzyklop\"adie der Elementarmathematik, Erster Band: Arithmetik, Algebra und Analysis", by Heinrich Weber, updated by Paul Epstein, 4th edition, Teubner, 1922:
The number of positive roots [of a polynomial with real coefficients with nonzero constant term] is at most equal to, or less by an even number than, the number of sign changes in the coefficients [counting in order of decreasing powers]. Multiple roots are counted according to their multiplicity.