Let $G$ be a locally compact abelian group and $f:G \to \mathbb{C}$ a function. Its Fourier transform (when it exists) is defined to be $$\widehat{f}(\chi) = \int_G f(g) \bar{\chi}(g) \mathrm{d} g,$$ Here $\chi \in \widehat{G} := \mathrm{Hom}(G, S^1)$ and $\mathrm{d} g$ is a choice of Haar measure on $G$.
Why does $\bar{\chi}$ appear and not $\chi$? Is this for historical reasons or is there a mathematical reason?
In practice one considers all characters $\chi$ at once (for example when performing Poisson summation), so it doesn't really make a difference including the complex conjugate in the definition.