In an attempt of finding out where this was first proved, I bumped into the Wiki article on atomic measures (here), which sketches a proof of a stronger result and provides a reference to: [3].
W. Sierpiński, Sur les fonctions d'ensemble additives et continues, Fund. Math. 3 (1922), No. 1, 240–246 (in French).
Theorem 2. If $E_0$ is a bounded subset of ${\bf R}^m$ and $f$ a finitely additive function $\mathcal P(E_0) \to \bf R$ that is continue (**), then for all $E_1, E_2 \subseteq E_0$ and every $a \in [f(E_1), f(E_2)] \cup [f(E_2), f(E_1)]$$a \in [0,1]$ there exists a (Lebesgue-)measurable set $A \subseteq E_0$ such that $f(A) = a$$f(A) = a f(E_1) + (1-a) f(E_2)$.
Update (Nov 04, 2015). It follows from [2, Theorem 1 in:
A. A. Liapounoff, Sur les fonctions-vecteurs complètement additives, Izv. Akad. Nauk SSSR Ser. Mat. 4 (1940), No. 6, 465-478,
1] that the range of a countably additive non-atomic vector measure $\mu:\Sigma\to{\bf R}^n$ (viz., an $n$-tuple of countably additive measures $\Sigma\to\bf R$ each of which is non-atomic) is convex. This, yet, doesn't seem to have a clear relation with Theorem 1 above, as it implies that for all $X\in\Sigma$ and $a\in [0,1]$ there exists $A\in\Sigma$ s.t. $\mu(A)=a\mu(X)$, while for Theorem 1 we should also have $A\subseteq X$. Lyapunoff's theorem appears as (part of) Theorem 13 in [1, Chapter 2].
In particular, it is noted on p. 39 of Fryszkowski's book that "There is a long story of results concerning the range of vector measures. The first result of this type belongs to Sierpiński [...]," and here a reference is given to the 1922 paper I cited before, "who showed that the range of a real non-atomic measure is a compact interval." This, however, is not the content of Theorem 2 above, is it?! So I feel all the more confused by the entire story, and continue missing the link with Theorem 1 above.
Notes.
(*) It means that if $X \in \Sigma$ and $|f(X)| > 0$ then there exists $Y \in \Sigma$ such that $Y \subseteq X$ and $0 < |f(Y)| < |f(X)|$.
(**) It means that $f(E) \to 0$ as $E \subseteq E_0$ and the diameter of $E$ tends to $0$.
Bibliography.
[1] A. Fryszkowski, Fixed Point Theory for Decomposable Sets, Topological Fixed Point Theory and Its Applications 2, Dordrecht: Kluwer Academic Publishers, 2004.
[2] A. A. Liapounoff, Sur les fonctions-vecteurs complètement additives, Izv. Akad. Nauk SSSR Ser. Mat. 4 (1940), No. 6, 465-478.
[3] W. Sierpiński, Sur les fonctions d'ensemble additives et continues, Fund. Math. 3 (1922), No. 1, 240–246 (in French).