It is somehow a general principle that the (infinitesimal) local behavior of a representable moduli functor $X$ at some point $x$ is closely related to the deformation problem of the structure parameterized by $x$: the deformation functor should be pro-represented by the formal completion of $X$ at $x$ ($X$ representable as assumed). In particular, if $x$ is a smooth geometric point, then the associated deformation functor is pro-represented by a ring formal power series of $d$ variables, $d=\dim_xX$.
What does one find when linking this principle with the Serre-Tate theorem? The theorem affirms that the deformation functor of an ordinary abelian variety of dimension $g$ over an algebraically closed field of char.$p$ is pro-represented by a formal torus of dimension $g^2$. does this functor corresponds to the formal completion of some muduli functor of abelian scheme? One cannot expect the Siegel moduli (with level structures) of genus $g>1$ to work as the latter is of rel.dimension $g(g+1)/2$. Does the dimension jump to $g^2$ because one is looking "purely locally" through the $p$-divisible group forgetting the polarization?
On the other hand, let $\mathcal{M}$ be the moduli functor of principally polarized $g$-dimensional abelian scheme with $\Gamma_0(p)$ level structure, $p$ being a rational prime (say large enough). It admits a coarse moduli scheme $M$, and according to a theorem of Chai and Norman ("Bad reduction of Siegel moduli scheme of genus two ...") the formal completion of $M$ at a geometric point $x$ corresponding to an ordinary abelian variety of char.$p$ is a formal torus of dimension $g(g+1)/2$, which agrees with the principle mentioned in the beginning.