One of the first prototypes of a singular stochastic PDE is the $\Phi_d^4$ SPDE
$$\partial_t u=\Delta u-u^3+\xi,$$
where $\xi$ is space-time white noise. It is difficult to study because $u$ is distribution valued in $d\geq 2$, so the cubic nonlinearity is a-priori ill-posed. Typically, the way to solve this is to mollify the noise and solve the renormalized
$$\partial_t u_\varepsilon=\Delta u_\varepsilon-u_\varepsilon^3+C_\varepsilon u+\xi_\varepsilon,$$
and hope that the limit exists as $\varepsilon\to 0$, as $C_\varepsilon\to\infty$.
It seems like the SPDE
$$\partial_t u=\Delta u-u^2+\xi,$$
is a slightly easier prototype of a singular SPDE. Why has there been more work done for the cubic nonlinearity than the square? I know $\Phi_d^4$ comes from stochastic quantization but is the cubic or square nonlinearity more pathological purely from a stochastic analytic perspective?