What references are there for studying finite-dimensional $*$-algebras over the field $\mathbb R$ in their full generality? We assume these are associative and unital.
Note that:
Not every algebra over $\mathbb R$ can be made into a $*$-algebra. The path algebra of the quiver $\bullet\rightarrow\bullet\leftarrow\bullet$ is a counterexample. In fact, the path algebras of most quivers provide counterexamples.
Not every $*$-algebra is a $C^*$-algebra.
Many finite-dimensional $\mathbb R$-algebras of practical interest can be made into $*$-algebras. For instance: commutative algebras, group algebras, Clifford algebras, and matrix algebras over any of the preceeding.
The study of these things seems rather non-trivial, so a reference would be appreciated.