While studying the "coin-flipping degree" problem I have come across the following conjecture. It gives bounds on the power coefficients of a polynomial that maps the unit interval to itself. If true, this could contribute to solving the "coin-flipping degree" problem.
Conjecture: Let $p(\lambda)=a_0 \lambda^0 + ... + a_n\lambda^n$ be a polynomial that maps the closed unit interval to itself and satisfies $0\lt p(\lambda)\lt 1$ whenever $0\lt\lambda\lt 1$. Then $|a_i|\le |b_i|$, where $b_i$ is a power coefficient of the following polynomial: $$q(\lambda) = b_0 \lambda^0 + ... + b_n\lambda^n = (T_n(1-2\lambda)+1)/2,$$ and where $T_n(x)$ is the Chebyshev polynomial of the first kind of degree $n$.
Has this conjecture been studied or proved anywhere? If not, is the conjecture true?