$\newcommand{\si}{\sigma}\newcommand\R{\mathbb R}$One of mutually equivalent definitions of a ($\si$)-sub-Gaussian random variable (r.v.) $X$ is as follows:
\begin{equation*}
Ee^{X^2/\si^2}\le2. \tag{1}\label{1}
\end{equation*}
It is now clear that the answer to the question is no. Indeed, suppose that $X\sim N(0,1)$, so that $X$ is $\si$-sub-Gaussian for some universal positive real constant $\si$. For any real $a$ and $x$, let now $f_a(x):=x+a$, so that $f_a$ is $L$-Lipschitz for $L=1$. Then
for any real $b>0$ we have $Ee^{f_a(X)^2/b^2}\to\infty$ as $a\to\infty$, so that the sub-Gaussian norm of $f_a(X)$ cannot be bounded in terms of $\si$ and $L$.
However, the sub-Gaussian norm of $f(X)-Ef(X)$ can be bounded in terms of $\si$ and $L$, as follows. Let $Y$ be an independent copy of $X$. Then, for any real $c>0$, by Jensen's inequality for the convex function $u\mapsto\exp\frac{(t-u)^2}{c^2}$,
\begin{equation*}
\begin{aligned}
E\exp\frac{(f(X)-Ef(X))^2}{c^2}&=E\exp\frac{(f(X)-Ef(Y))^2}{c^2} \\
&=\int_\R P(X\in dx)\exp\frac{(f(x)-Ef(Y))^2}{c^2} \\
&\le\int_\R P(X\in dx)E\exp\frac{(f(x)-f(Y))^2}{c^2} \\
&=E\exp\frac{(f(X)-f(Y))^2}{c^2} \\
&\le E\exp\frac{L^2(X-Y)^2}{c^2} \\
&\le E\exp\frac{2L^2X^2+2L^2Y^2}{c^2} \\
&=\Big(E\exp\frac{2L^2X^2}{c^2}\Big)^2 \\
&\le E\exp\frac{4L^2X^2}{c^2}\le2
\end{aligned}
\end{equation*}
by \eqref{1} if
\begin{equation*}
c=2L\si.
\end{equation*}
So, the sub-Gaussian norm of $f(X)-Ef(X)$ is $\le2L\si$, if $\si$ is the sub-Gaussian norm of $X$. $\quad\Box$