Is the group action on an elliptic curve reflecting the fact that it is a space with with transfers?
Through the recognition principle
$$\mathrm{Mon}_{\mathbb{E}_\infty}(\mathrm{Spc})^{gp}\simeq \mathrm{Sp}_{\geq0}\subset \mathrm{Sp}=\:\text{cohomology theories}$$
there must be a cohomology theory for every elliptic curve. Is this elliptic cohomology developed by Lurie?