From what I currently understand, under certain conditions one may turn the usual Kantorovich problem - a minimisation problem in terms of measures into a maximisation problem in terms of functions. By “turn into” I mean that the optimal values for both problems agree.
The Kantorovich potential associated to the problem is the function $\phi$ that achieves the maximum in the latter problem, and can be chosen to be $c$-concave where $c$ is the cost function. To be more precise, the latter problem is a minimisation over pairs of functions, and the solution can be taken to be $(\phi, \phi^c)$ for a $c$-concave function $\phi$, where the superscript $c$ denotes the $c$-transform.
Many results about the original problem can be proven by examining the Kantorovich potential. While I understand the proofs formally, I cannot visualise what exactly a Kantorovich potential is doing. Is there a geometric/analytic interpretation of the potential? For example, how does it relate directly to the optimal transport plan? Can one deduce the geometry of the plan from the potential and vice versa?