As a comment says, this is "standard" textbook material nowadays, but I'm guessing you want a more historical perspective from Riemann's point of view.
The general theory of the Hadamard product (for entire functions of order 1) obviously wasn't available, but one really only needs linear exponential factors, so Riemann essentially did this ad hoc.
The relevant part is in the middle of page 139 of [1].
The translation is given as
If one denotes by $\alpha$ all the roots of the equation $\xi(\alpha)$ = 0,
one can express $\log \xi(t)$ as
$$\sum_\alpha \log(1-t^2/\alpha^2)+\log\xi(0)$$
for, since the density of the roots of the quantity $t$ grows with $t$ only as
$\log t/2\pi$, it follows that this expression converges [the important
point]... thus it differs from $\log\xi(t)$ by a function of $t^2$... This
difference is consequently a constant, whose value can be determined through
setting $t = 0$.
So in other words, I think a fair answer to your question is that Riemann instead considers $$\xi(s)=\xi(0)\prod_\rho (1-s^2/\rho^2),$$ which softens the analytic difficulties compared to $\xi(s)=\prod_\rho (1-s/\rho)$.
[1] https://upload.wikimedia.org/wikipedia/commons/c/cb/Ueber_die_Anzahl_der_Primzahlen_unter_einer_gegebenen_Gr%C3%B6sse.pdf