First, let's look at the definition of a cartesian monoidal category on the nLab (emphasis mine):
Def. A cartesian monoidal category (usually just called a cartesian category), is a monoidal category whose monoidal structure is given by the category-theoretic product (and so whose unit is a terminal object).
So to unpack this a bit: a cartesian monoidal category $\mathcal C$:
has binary products, i.e. for every two objects $A$ and $B$, we get a product $A \times B$, projections $\pi_1 : A \times B \to A$ and $\pi_2 : A \times B \to B$ such that the natural (w.r.t. $X$) transformation $Hom(X, A \times B) \to Hom(X, A) \times Hom(X, B) : \varphi \mapsto (\pi_1 \circ \varphi, \pi_2 \circ \varphi)$ has an inverse $\langle -,- \rangle$.
From this, we can derive functoriality of $- \times -$ and naturality of $\pi_1$, $\pi_2$ and $\langle -,- \rangle$ w.r.t. $A$ and $B$.
has a terminal object $\top$ such that for all $X$, $Hom(X, \top)$ is a singleton.
is equipped with the following monoidal structure:
- A monoidal product $A \otimes B := A \times B$,
- A monoidal unit $I := \top$,
- A right unitor $\rho := \pi_1 : A \times \top \cong A$,
- A left unitor $\lambda := \pi_2 : \top \times A \cong A$,
- An associator $\alpha := \langle \pi_1 \pi_1, \langle \pi_2 \pi_1, \pi_2 \rangle \rangle : (A \times B) \times C \cong A \times (B \times C)$.
So we can answer one of the OP's questions:
Q2: Would it still be called a cartesian monoidal category?
A2: No, by definition, the choice of unitors and associator in a cartesian monoidal category is fixed, once the cartesian structure (which is unique up to isomorphism) has been chosen.
The preceding question, however, can be interpreted in two subtly different ways:
Q1: Is it possible to have, for the same product and terminal object, a different(†) set of unitors and associator?
We can interpret this as either:
Q1a: Is it possible to have, for the same choice of $-\times -$ and $\top$, a different(†) set of unitors and associator?
Q1b: Is it possible to have, for the same choice of $-\times -$, $\pi_1$, $\pi_2$ (hence $\langle -,-\rangle$) and $\top$, a different(†) set of unitors and associator?
(†) Each time, "different" means different from the canonical ones chosen in the definition of a cartesian monoidal category.
A1a Interestingly, Q1a is subtly meaningless. Indeed, the canonical unitors are all defined in terms of $\pi_1$, $\pi_2$ and $\langle -,-\rangle$. So if you're not committing to a precise choice of projections and pairing, then the canonical unitors and associator are not yet defined and we cannot speak about being different from them.
@jean-baptiste-vienney gives an answer to the subtly meaningless question Q1a, and asking whether that answer is pertinent, is subtly equally meaningless.
Indeed, it follows from the universal property of the binary product (consisting of both the object and the cone) that all binary products of the same two objects will be isomorphic cones. As such, the choice of binary products is unique up to isomorphism.
In fact, this isomorphism can even be an automorphism, resulting in a different product cone with the same tip. This is what we see in @jean-baptiste-vienney's answer: they make a different but automorphic choice of cartesian products on the category of vector spaces, and the automorphism to the usual choice is given by multiplication by $2$.
However, since different (though automorphic) cartesian products are chosen, we also get different canonical unitors and associator, which are compatible with the usual ones along the automorphism.
Thus, while this different choice of cartesian products leads to different unitors and associator, these are still the canonical ones for this non-standard choice of products!
A1b: We have the following nearly-tautological theorem:
Thm. Let $\mathcal C$ be a category with cartesian products (i.e. $- \times -$, $\pi_1$, $\pi_2$ and $\langle -,-\rangle$) and a terminal object $\top$ equipped with a monoidal structure $(-\times-, \top, \lambda, \rho, \alpha)$. Then $\mathcal C$ is cartesian monoidal (i.e. $\lambda$, $\rho$ and $\alpha$ are the canonical ones) if and only if all three of the following properties are satisfied:
- $\lambda$ is compatible with $\pi_2$, in the sense that $\lambda = \pi_2$,
- $\rho$ is compatible with $\pi_1$, in the sense that $\rho = \pi_1$,
- $\alpha$ is compatible with projections in the sense that
- $\pi_1 \alpha = \pi_1 \pi_1$,
- $\pi_1 \pi_2 \alpha = \pi_2 \pi_1$,
- $\pi_2 \pi_2 \alpha = \pi_2$.
Proof: This follows immediately from the universal property of the binary product. $\square$
This does not fully answer Q1b in the sense that I do not make any statements about the existence of unitors and associator that would be incompatible with projections, but it does show that simply asking for sensible interaction with the projections is enough to completely constrain the monoidal structure to be the canonical one.