This map is not even positive, let alone completely positive.
This comes from the following lemma: A matrix $\left[\begin{array}{cc} I & a \\ a^{\ast} & b\end{array}\right]$ is positive in $M_{2}(A)$ iff $a^{\ast}a \leqslant b$. Therefore the matrix $\left[\begin{array}{cc} I & a \\ a^{\ast} & a^{\ast}a\end{array}\right]$ is positive and its image, $\left[\begin{array}{cc} I & a \\ a^{\ast} & tr(a^{\ast}a) I\end{array}\right]$, is positive iff $a^{\ast}a \leqslant tr(a^{\ast}a) I$. This means exactly that $\|a^{\ast}a\| \leqslant tr(a^{\ast}a)$, which happens very rarely. Indeed, denote $a^{\ast}a$ by $x$, then we get $tr(x) = \|x\|$, so $tr(\|x\|1 - x)=0$. Since $x\leqslant \|x\|1$, faithfulness of the trace yields $x=\|x\|1$, which means $a^{\ast}a=\|a\|^2 1$ (by traciality also $aa^{\ast} = \|a\|^2 1$), so $\frac{a}{\|a\|}$ is unitary. For all other elements you get a counterexample.