It is not. Here is a counterexample. (I have essentially copied the setting from https://mathoverflow.net/a/87958/2530 , which in turn goes back to a PBW counterexample by P. M. Cohn.)
Let $k$ be the commutative ring $\mathbb F_2 \left[\alpha,\beta,\gamma\right] / \left(\alpha^2,\beta^2,\gamma^2\right)$.
Let $M$ be the $k$-module $\left\langle x,y,z\right\rangle$. Let $L$ be the $k$-module $M / \left\langle \alpha x + \beta y + \gamma z\right\rangle$. We shall abusively write $x$, $y$ and $z$ both for the elements $x$, $y$ and $z$ of $M$ and for their projections on $L$ as well.
Define a $k$-linear map $f : M \otimes M \to k$ by
$f\left(y \otimes z\right) = \alpha$, $f\left(z \otimes y\right) = \alpha$, $f\left(x \otimes x\right) = 0$,
$f\left(z \otimes x\right) = \beta$, $f\left(x \otimes z\right) = \beta$, $f\left(y \otimes y\right) = 0$,
$f\left(x \otimes y\right) = \gamma$, $f\left(y \otimes x\right) = \gamma$, $f\left(z \otimes z\right) = 0$.
It is easy to see that $f$ vanishes on $\left\langle \alpha x + \beta y + \gamma z\right\rangle \otimes M + M \otimes \left\langle \alpha x + \beta y + \gamma z\right\rangle$. Hence, $f$ descends to a $k$-linear map $L \otimes L \to k$ (since $L \otimes L \cong \left(M \otimes M\right) / \left(\left\langle \alpha x + \beta y + \gamma z\right\rangle \otimes M + M \otimes \left\langle \alpha x + \beta y + \gamma z\right\rangle\right)$ as a consequence of the right-exactness of the tensor product). This latter map is also alternating, and therefore descends to a $k$-linear map $\wedge^2 L \to k$. This latter map sends $\beta y \wedge \gamma z + \gamma z \wedge \alpha x + \alpha x \wedge \beta y$ to $3 \alpha \beta \gamma = \alpha \beta \gamma \neq 0$. Hence, $\beta y \wedge \gamma z + \gamma z \wedge \alpha x + \alpha x \wedge \beta y \neq 0 \in \wedge^2 L$.
But in $L \otimes L$, we have
$p \left( \beta y \wedge \gamma z + \gamma z \wedge \alpha x + \alpha x \wedge \beta y \right)$
$= \beta y \otimes \gamma z - \gamma z \otimes \beta y + \left(\text{cyclic permutations}\right)$
$= \underbrace{\alpha x \otimes \beta y - \alpha x \otimes \gamma z}_{= - \alpha x \otimes \beta y - \alpha x \otimes \gamma z = \alpha x \otimes \left( -\beta y - \gamma z\right)} + \left(\text{cyclic permutations}\right)$
$= \alpha x \otimes \underbrace{\left( -\beta y - \gamma z\right)}_{=\alpha x \text{ (since } \alpha x + \beta y + \gamma z = 0 \text{ in } L \text{)}} + \left(\text{cyclic permutations}\right)$
$= \underbrace{\alpha x \otimes \alpha x}_{=\alpha^2 x\otimes x} + \left(\text{cyclic permutations}\right)$
$= \underbrace{\alpha^2}_{=0} x \otimes x + \left(\text{cyclic permutations}\right) = 0$.
So $p$ fails to be injective.