It's not a convention, it's a theorem. Let's say I have a measure space $X$ and a function $f: X \to \overline{\mathbb{R}}$ which is identically zero off of a null set $N$, and constantly $+\infty$ on that null set. You can say that $\int f = 0$ ``by convention'', but you can also say that $\int f$ equals the area under the graph of $f$, i.e., the measure of the set $N\times [0,\infty)$. And that area has to be zero by countable additivity because the measure of $N\times [n, n+1)$ is $0\cdot 1 = 0$ for all $n$. The sum of infinitely many zeros has to be zero because that is what the partial sums converge to.
An instructive special case is the line $\{0\}\times [0,\infty) \subset \mathbb{R}^2$. Its measure is $0\cdot\infty$, right? Now for any $\epsilon$ find a sequence of rectangles which covers the line and whose areas sum to $\epsilon$. So this $0\cdot\infty$ has to be zero.