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You are of course right that the argument is not complete as it stands. It may be possible to fix it by observing that $H^i_{\mathrm{un}}$, being a subspace of $H^i$, is effaceable; so if it were a $\delta$-functor it would be the universal one.
Another, cheaper way of seeing this: $H^i_{\mathrm{un}}$ and $H^i$ agree in degree 0, so if they both satisfied a long exact sequence, they'd have to agree in all degrees which is not true.
Moreover, if X(N) is that quotient viewed as a Q-var, the covering group of X(p q) over X(q) for primes p, q is GL2(Fp), not SL2(Fp) as you seem to want.
The canonical model of that quotient is a non-geometrically-connected curve over Q whose connected components are defined over Q(zeta_N). So it does not give you a variety over Q whose C-points are Gamma \ H, contrary to your claim.
For this version of the BB conjecture, it doesn't matter whether you include the Gamma factors at infinite primes or not, since they cannot vanish at s = i. (This is easy to see from the fact that $H^{2i-1}(X)$ is a pure motive of odd weight, cf the recipe for the Gamma factors in Deligne's "Valeurs de fonctions L et periodes d'integrales".)
The theory of Shimura varieties doesn't do what you claim it does, I'm afraid. If $\Gamma$ is a congruence subgroup of $SL(2, \mathbb{Z})$ of level $N$, then you always get a canonical model of $\Gamma \backslash \mathcal{H}$ over $\mathbb{Q}(\zeta_N)$, but it will not necessarily descend all the way to $\mathbb{Q}$. Even if it does descend, it will not descend "canonically", so you cannot expect this to be compatible with the action of $\Gamma / \Gamma'$ on $C(\Gamma')$ for $\Gamma' \trianglelefteq \Gamma$.
It will work for $n = 4$ but the statement will be a little more fiddly. With cubes, either $a$ is a cube mod p or it isn't; but for squares there are 3 possibilities, $a$ can be a 4th power, a square but not a 4th power, or a non-square mod p. Try starting from the sentence "A weak form of Cubic Reciprocity is ..." at the bottom of p160 of Diamond & Shurman and working out the quartic analogue of that statement.
Try thinking about this in terms of Galois representations. Where you have 2-dimensional representations of Galois groups it is reasonable to look for modular forms. If $N > 4$ then you will be seeing higher-dimensional representations, which might have a parametrisation by some more complicated automorphic object, but will not come from modular forms.