Let $\mathcal{V}$ be a semi-monoidal category, meaning it satisfies the axioms of a monoidal category except missing a unit and the unit axiom. One could then still go about defining a $\mathcal{V}$-category by dropping the requirement of having unit morphisms.
One concern is that without unit morphisms there is no way to define an underlying category $\mathcal{C}_0$ associated to a $\mathcal{V}$-category $\mathcal{C}$. However other than that it seems to me that other parts of the theory makes sense.
Has such categories been considered previously anywhere in literature? I can find several mentions of semi-monoidal category e.g. https://arxiv.org/abs/math/0507349 but no mentions of semi-enriched categories. Of particular interest to me would be if there is a version of the enriched Yoneda lemma for such categories.