Edit: I know that the concept of "advanced book" is quite subjective. So, let me try to be more precise as I can: suppose you have learned all the stuff contained in Hatcher's book and now you want to learn something about K-theory. You can either study the book of Atiyah (which is a monograph) or you can take a look for example at the book of May which gives you an overview of the theory that you can pick as a starting point.
So as an advanced book I mean a book that contains some topics that you usually do not learn in a basic algebraic topology class (e.g. spectral sequences, generalized cohomology theories, operads) but at the same time it is not a monography. For example the book of Aguilar, Gitler, Prieto contains some chapters about K-theory and other generalized cohomologies, the book of Fomenko-Fuchs contains something on spectral sequences.
So maybe a more fair question could be: what books would you recommend to a graduate/PhD student in order to get the flavour of some more advanced topic (but still classical) without going in all the details of the theory? Are there some big books that contain a lot of stuff and that one can consult everytime he do not know a specific topic?
Other titles would be very welcome, as well as comments about the books I listed above.