Lets begin by observing that that to define a "non-associative action", we actually don't need a magma; a mere set will do.
Lets now collect to together the main facts about $S_*$:
Now defineOkay. Define that $\mathbb{N}$ is the $\{s\}$-unary algebra freely generated by $\{0\}$. So basically, $\mathbb{N}$ is just $\{s\}_*$ with a slight change in notation. $$\mathbb{N} = \{0,s0,ss0,sss0,\ldots\}$$