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Well -- everyone's got their own taste. But it's not really "ad hoc". Constructions via Jordan algebras lead to a deep understanding of Lie algebras with minuscule parabolics. Constructions (like above) via structurable algebras lead to a deep understanding of Lie algebras with 2-step parabolics. Since all simple Lie algebras have a natural 2-step parabolic (Heisenberg parabolic), this is important in practice!
I'm not sure -- I'd guess that people like Opdam and Dyson are aware of the fact that the modern MacDonald-conjecture style formulas specialize to Selberg's integrals, which are equivalent in a special case to Dixon's sum. Maybe ask Opdam directly?
The evaluation of this sum was treated by Dixon, "On the sum of the cubes of the coefficients in a certain expansion by the binomial theorem" in Messenger of Math. 20, 79 (1891)! See also en.wikipedia.org/wiki/Dixon%27s_identity.