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There is no mass creation. However, large $\nabla. a$ means rapid concentration, e.g. into origin for the 1d case I described. The density or measure in that case will become increasingly concentrated on origin. Whether $\nabla .a$ being unbounded leads to finite time blowup, I am not sure.
In general (including multi-dimensional case), $\nabla. a$ gives the local "expansion" or "concentration" depending upon whether it is positive or negative.