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It's probably worth commenting that $\mathbf{Prof}(A, B) \simeq \mathbf{Prof}(B°, A°)$, so a similar formula is true, but you need to introduce opposites.
To spell this out in different terminology, what you are describing are horizontal morphisms between cotabulators in the pseudo-double category of profunctors (taking horizontal morphisms to be the profunctors). All natural transformations between cocontinuous functors are "cocontinuous" in the appropriate sense, so I don't see that this corresponds to the concept you are looking for. Did you unwind the data of such a profunctor? That might make it easier to find other references.
I haven't checked all the details, but this looks very much like multi-coclosed structure, i.e. that the tensor product has a multi-left adjoint. See Definition 2.8 of How nice are free completions of categories?, for instance (though your example is dual).
@MaximeRamzi: this is (a special case of) the proof of the coherence theorem for bicategories via Yoneda. I don't think it is reasonable to consider these 2-categories "naturally occurring", because otherwise Lack's observation becomes trivial. Of course, the observation isn't well-defined in the first place, so determining what "naturally occurring" even means is subtle, but I think it's fair to say that we should not expect any general coherence theorem to produce examples.