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I haven't checked the details but my guess is that Hanna's formula comes from expressing the Genocchi numbers in terms of central factorial numbers (see mathoverflow.net/questions/471918/…) and then using the ordinary generating function for central factorial numbers, which can be found at oeis.org/A036969.
For more on plethysm of symmetric functions you might look at Nicholas A. Loehr & Jeffrey B. Remmel, A computational and combinatorial exposé of plethystic calculus. J Algebr Comb (2011) 33: 163–198 DOI 10.1007/s10801-010-0238-4, link.springer.com/article/10.1007/s10801-010-0238-4
You might look at S. Devitt and D. M. Jackson, The enumeration of covers of a finite set, J. London Math. Soc.(2) 25 (1982), 1-6, and the references cited there.