I've read Etingof's and then Fulton-Harris' books about the representation theory and found their subject very exciting! 

Can someone, please, recommend me a textbook containing a kind of the "second course" in this branch of the mathematics? 

(I heard a lot about the "Representation theory and complex geometry" written by Chriss and Ginzburg. Is it really so wonderful? And what other good references do you know?)