(From SGA I, Exposé XI). You can prove it using the following two facts: 1) A product of simply connected proper varieties is simply connected (SGA I, X, 1.7). (*) 2) The fundamental group -- so in particular, being simply connected -- is a birational invariant of proper regular varieties (SGA I, X, 3.4). (*) I do not know whether the properness is necessary here; it is required for the more general computation of the fundamental group of a product: in positive characteristic, one of the factors needs to be proper.