What goes wrong in the axiomatic definition of a generalized (co)homology theory if one drops the axiom of homotopy invariance i.e. that homotopic maps should induce the same map in (co)homology?

Or do we have examples? Are there "interesting" or "useful" functors $\mathfrak{h}^{\cdot}:\mathrm{Spaces}\to \mathrm{Ab}$ that respect all Eilenberg-Steenrod axioms *except* homotopy invariance?

(Take your favourite definition of admissible spaces)