Several physicists consider non-Poisson bivectors but still apply [Kontsevich formality][1] in order to get deformation quantization type results: see e.g. Szabos's review [An introduction to nonassociative physics][2]. The result they get is a `non-associative star product’. What is the algebraic structure that they get, or, how to state correctly the deformation quantization problem in this non-associative and non-Poisson context? [1]: https://ncatlab.org/nlab/show/Kontsevich+formality [2]: https://arxiv.org/abs/1903.05673