I am not very sure if the following problem has been treated in the literature and if so, whether it always holds: "A Banach space X is isomorphic to a Hilbert space if the 'norm attaining' map F from S_X* into S_X satisfying: x*(F(x*)) = 1 is a bilipschitz equivalence. Here S_Z denotes the unit sphere of the Banach space Z.