The [Banach fixed-point theorem](https://en.wikipedia.org/wiki/Banach_fixed-point_theorem) (or contraction mapping principle) was already mentioned by Rodrigo A. Pérez, but I would like to stress another application. The principle says that a contraction of a complete metric space $(X,d)$ (namely, a continuous function $f:X\to X$ such that $d\big(f(x),f(y)\big)\leq \rho d(x,y)$ for each $x,y\in X$ where $\rho<1$ is some positive constant depending on $f$ only) has a _unique_ fixed point.

In his milestone 1981 paper _Fractals and Self Similarities_, (Indiana Univ. Math. J., vol. 30, n. 5) J. Hutchinson axiomatized the relation between fractals and collections of contractions of $\mathbb{R}^n$. He showed that for each set $\mathscr{S}=\{S_1,\dots,S_N\}$ of contractions $S_i\colon\mathbb{R}^n\to\mathbb{R}^n$, there exists a unique closed, bounded set $K$ such that
$$
K=\bigcup_{i=1}^N S_i(K)\;.
$$
Such fixed closed sets are "fractals" in a very natural way. For instance, the Koch curve can be obtained in $\mathbb{R}^2$ by using two contractions (see p. 729 of Hutchinson's work), as well as the Cantor set - for this, take $\mathscr{S}=\{S_1,S_2\}$ with
$$
S_1(x)=\frac{x}{3}\quad\text{and}\quad S_2(x)=\frac{x}{3}+\frac{2}{3}\;.
$$
The three-line proof of the existence of $K$ is an application of the contraction mapping principle (and is Theorem 1 on p. 728 of Hutchinsons's work) and goes as follows: let, as before, $n\geq 1$ and $\mathscr{S}=\{S_1,\dots,S_N\}$ be contractions of $\mathbb{R}^n$. Let $\mathscr{B}$ be the set of all closed bounded subsets of $\mathbb{R}^n$ and, for two bounded closed $A,B\in\mathscr{B}$, let $\delta(A,B)=\sup \{d(a,B),d(b,A):a\in A,b\in B\}$. This turns $(\mathscr{B},\delta)$ into a complete metric space for which
$$
\mathscr{S}:A\mapsto \bigcup _{i=1}^{N}S_i(A)
$$
is a contraction. Hence, there is a unique fixed point $K\in\mathscr{B}$. Needless to say, one can replace $\mathbb{R}^n$ with any other complete metric space without affecting the proof.