I've never heard this called 'Lawvere's segment' before, but your $L$ is the subobject classifier in the presheaf topos $[A^{\mathrm{op}},\mathrm{Set}]$.  In presheaf toposes generally, the subobject classifier $\Omega$ is the presheaf that sends an object $a$ to the set of all sieves on $a$, i.e. the set of subobjects of $\hom(-,a)$.  This means in this case that simplicial subsets $S' \subset S$ are in bijection with simplicial maps $S \to L$.

Off the top of my head, I can't be exactly sure what $L$ looks like, but I'd guess it's the constant simplicial set with $L_n = 2$ (the set of truth values) and all maps identities.  Then the characteristic map $\chi_{S'} \colon S \to L$ will be the usual $s \mapsto 1$ if $s \in S'$ and $0$ otherwise, while the simplicial subset corresponding to some $\phi \colon S \to L$ will be given by the fibres $\phi_n^{-1}(1)$ in each degree.  $S'$'s being a *simplicial* subset should correspond to $\phi$'s being a simplicial map.

I could easily be wrong about that last paragraph, though.  There might be more about this in Mac Lane--Moerdijk.