Is the group action on an elliptic curve reflecting the fact that it is a space with with transfers? Through the recognition principle $$Mon_{\mathbb{E}_\infty}(Spc)\simeq Sp_{\geq0}\subset Sp=\:cohomology \:theories$$ there must be a cohomology theory for every elliptic curve. Is this elliptic cohomology developed by Lurie?