I am posting as an "answer" the generalization of the example in my comment above.  The ring $R$ has your property if the ring $R$ has the following property: for every minimal prime ideal $\mathfrak{p}$, there exists $x_{\mathfrak{p}}\in R\setminus \mathfrak{p}$ that annihilates $\mathfrak{p}$.  In this case, let $I'$, resp. $J$', be the ideal generated by all those elements $x_{\mathfrak{p}}$ for minimal primes $\mathfrak{p}$ that do not contain $I$, resp. $J$.  

By hypothesis, no minimal prime $\mathfrak{p}$ contains both $I$ and $J$.  Thus, for every generator $x_{\mathfrak{p}}$ of $I'$ and for every general $x_{\mathfrak{q}}$ of $J'$, $\mathfrak{p}$ does not equal $\mathfrak{q}$.  Thus, there exists $y_{\mathfrak{p}}\in \mathfrak{p}\setminus \mathfrak{p}\cap \mathfrak{q}$.  Since $x_{\mathfrak{p}}y_{\mathfrak{p}} = 0$, and since $y_{\mathfrak{p}}$ is not in $\mathfrak{q}$, necessarily $x_\mathfrak{p}$ is in $\mathfrak{q}$.  Thus, since $x_{\mathfrak{q}}$ annihilates $\mathfrak{q}$, $x_{\mathfrak{p}}\cdot x_{\mathfrak{q}}$ equals $0$.  Therefore $I'J'$ equals $\{0\}$.  Yet for every minimal prime $\mathfrak{p}$, if $\mathfrak{p}$ contains $I$, resp. $J$, then $\mathfrak{p}$ does not contain $I'$, resp. $J'$.  Therefore $I+I'$ and $J+J'$ are contained in no minimal primes.

Please note, for every ring $R$, for every minimal prime $\mathfrak{p}$, for every minimal prime $\mathfrak{q}\neq \mathfrak{p}$, there does exist $y_{\mathfrak{q}}\in \mathfrak{q}\setminus \mathfrak{p}$.  If $R$ is Noetherian, then there are only finitely many such minimal primes $\mathfrak{q}$ different from $\mathfrak{p}$, and the product $x_{\mathfrak{p}}$ of the finitely many elements $y_{\mathfrak{q}}$ is an element that is not in $\mathfrak{p}$, yet it is in every other minimal prime.  Thus $x_{\mathfrak{p}}\cdot \mathfrak{p}$ is contained in every minimal prime.  Assuming that the ring $R$ is also reduced, $x_{\mathfrak{p}}\cdot \mathfrak{p}$ equals $\{0\}$.  Thus the hypothesis above holds for reduced, Noetherian rings.

<B>Edit.</B> My partial answer above does not account for every example.  Let $X$ be an infinite set, let $(k_i)_{i\in X}$ be an indexed collection of fields, and let $R$ be the product of fields $\prod_{i\in X} k_i$.  For every element $a\in R$, there is an associated subset of $X$, $Z(a) = \{i\in X | a_i = 0\}$.  For every proper ideal $\mathfrak{A}\subset R$, the subset of the power set of $X$,  $Z(\mathfrak{A}) = \{Z(a) | a\in \mathfrak{A}\}$, is a filter of $X$.  Conversely, for every filter $\mathcal{F}$ of $X$, the set $I(\mathcal{F}) = \{a\in R | Z(a)\in \mathcal{F}\}$ is an ideal of $R$.  These are order-reversing, inverse bijections.  The prime ideals are all maximal ideals, and they correspond to ultrafilters.  For a filter $\mathcal{F}$, if there exists nonzero $a\in R$ such that $a\cdot I(\mathcal{F})$ equals $\{0\}$, then for every $i\in Z(a)$, $\mathcal{F}$ is contained in the principal ultrafilter associated to $i$.  Thus, for every non-principal ultrafilter $\mathcal{F}$, there exists no such $a$.  Thus the property I identify above fails for $R$.

On the other hand, for filters $\mathcal{F}$ and $\mathcal{G}$, and ideals $I=I(\mathcal{F)$, $J=I(\mathcal{G})$,  $I+J$ equals $I(\langle \mathcal{F},\mathcal{G}\rangle)$, where $\langle \mathcal{F},\mathcal{G}\rangle$ is the (pseudo)filter of all sets $C$ that contain some set $A\cap B$ for $A\in \mathcal{F}$ and $B\in $\mathcal{G}$ (this is a true filter if and only if it does not contain the empty set).  Since the minimal prime ideals are the maximal ideals, $I+J$ is contained in no minimal prime ideal if and only if $I+J$ equals the whole ring.  This is equivalent to the condition that there exists $A\in \mathcal{F}$, $B\in \mathcal{G}$ such that $A\cap B$ is the emptyset.  In this case, define $I'$, resp. $J$'$, to be the ideal generated by the idempotent $a$, resp. $b$, with $Z(a)=X\setminus A$, resp. $Z(b)=X\setminus B$.  Since $ab$ equals $0$, $I'J'$ equals $0$.  Thus, the ring $R=\prod_{i\in X} k_i$ satisfies your property even though it does not satisfy my property.