I think this is a very interesting question, which deserves more votes. (My vote is currently the only +1.) 

But meanwhile, in response to your comment, let me argue that if 1 holds and all the singletons get infinitesimal value, then these values are all the same. This is the sense in which that part of 2 follows from 1. 

To see this, suppose $\mu$ has property 1. Let
$\epsilon=\mu(\{1\})$, a nonzero infinitesimal number.
Observe that $\mu([0,1])=\mu([0,1)\cup\{1\})=1+\epsilon$. For any
$x\in (0,1)$, let $\tau=\mu(\{x\})$, and observe that
$[0,1]=[0,x)\cup\{x\}\cup(x,1]$, which has measure $x+\tau+(1-x)=1+\tau$. So
$\tau=\epsilon$. Similarly, $[0,1]=\{0\}\cup(0,1]$, which shows that 
$\mu(\{0\})=\epsilon$ also. Thus, all the singletons must have
the same measure, and so 2 holds.

In your comment, the point would be that $\rho$ is not additive, since $[0,1]=\{0\}\cup(0,1]=[0,1)\cup\{1\}$, but $\rho$ does not add properly on these unions.