Is the group action on an elliptic curve reflecting the fact that it is a space with with transfers? Through the recognition principle $$\mathrm{Mon}_{\mathbb{E}_\infty}(\mathrm{Spc})^{gp}\simeq \mathrm{Sp}_{\geq0}\subset \mathrm{Sp}=\:\text{cohomology theories}$$ there must be a cohomology theory for every elliptic curve. Is this elliptic cohomology developed by Lurie?