For an arbitrary set $\Gamma$, Day's norm on $c_0(\Gamma)$ is defined by 
$$ \Vert x \Vert = \sup \bigg \{ \bigg ( \sum_{k=1}^n 4^{-k} x^2(\gamma_k) \bigg )^{\frac{1}{2}} : (\gamma_1, \cdots, \gamma_n) \in \Gamma \bigg \}, $$
where supremum being taken over $n \in \mathbb{N}$ and all ordered n-tuples $(\gamma_1, \cdots, \gamma_n)$ of distict elements of $\Gamma$. Then $(c_0(\Gamma), \Vert \cdot \Vert)$ defines an LUR ($x, x_n \in S_X$ with $\Vert x+x_n \Vert \to 2$ implies $x_n \to x$) and Frechet differentiable norm. We take an equivalent norm to that of $\Vert \cdot \Vert$ as follows:
$$
\Vert x \Vert_0 = \max \{\Vert x' \Vert, \Vert x'' \vert \}, 
$$ where $x'= (0, x_2, x_3,\cdots)$ and $x''=(x_1, 0, x_3, \cdots)$. This norm is not rotund and, hence, is not LUR. However, I am trying to determine whether this new norm $\Vert \cdot \Vert_0$ is gateaux differentiable.  Kindly help me. Thank you.