First of all, the things that you actually integrate are densities, which are the differential geometric counterparts of measures. No orientation is needed. A degree $n$ form on an $n$-dimensional manifold is almost a density, but not quite. We need an orientation to associate to the top degree form a density. This is what you ultimately integrate when you integrate a form. For more details see page 105 of [these notes][1]. [1]: http://www.nd.edu/~lnicolae/Lectures.pdf