I am currently reading Sullivan's Geometric Topology: Localization, Periodicity, and Galois Symmetry, on page 34 Sullivan claims that the degree 2 map $2:S^4 \to S^4$ induces the map $\left(\begin{smallmatrix} 0 & 1 \\ 0 & 0 \end{smallmatrix}\right)$ on $\pi_8(S^4) \cong \mathbb{Z}/2 \oplus \mathbb{Z}/2$. I don't see how one would perform this computation. Sullivan attributes this contribution to David Frank, I skimmed a few of his papers and saw no mention of this computation.

I have a few ideas about how I might try to attack this, but none of them seem very palatable, I thought that I could look at the induced map on postnikov towers and see what happens in cohomology, but that doesn't seem to be very easy to work with. 

I would appreciate it if anyone had a direct method to attack this computation, or if someone had a reference about how similar computations are performed. I'm waiting on my library to retrieve a copy of Toda's "Composition Methods..." to see if this has any input on this computation.