The answer is that the existence of a definable class embedding
like that is independent of ZFC. In fact, it is equivalent to the
axiom V=HOD.

<b>Theorem.</b> The following are equivalent. 

 1. There is a definable bijection from Ord to No. 

 2. There is a definable surjection from Ord to No. 

 3. There is a definable map from Ord to No with dense image.

 4. V=HOD. 

Proof. If V=HOD holds, then there is definable bijection between
the class of ordinals and the entire universe $V$, and from such an
embedding one can construct a definable bijection between Ord and
No. So 4 implies 1, which implies 2, which implies 3. 

Convesely, suppose that V=HOD fails. Since in ZFC every set is
coded by a set of ordinals, it follows that there must be some
$\alpha$-length binary sequence $s$ that is not in HOD, which means
that $s$ is not definable from ordinals, and neither therefore is
any longer sequence than $s$. But the binary sequence $s$
determines a certain interval in No, by following the digits of $s$
left-and-right through the tree representation of the surreal
numbers. If there were a definable map from Ord to No with dense
image, then there would be OD element of No in this interval.
Suppose that the $\beta^{\rm th}$ element was in that interval. It
follows that $s$ would be definable from $\beta$ and $\alpha$ as
the $\alpha$ length sequence describing the interval at that level
of the tree inside of which the $\beta$-th surreal was to be found.
So $s$ would be ordinal definable, a contradiction. So 3 implies 4. QED

The standard way to force $V\neq \text{HOD}$ is to add a Cohen real $V[c]$. This forcing is almost homogeneous, which implies that every ordinal definable object in the extension $V[c]$ is already in the ground model. In particular, in the extension $c$ itself is not ordinal definable, but it still determines an interval in the surreals, which no ordinal definable element can fill. 

A generalization of the argument will handle the case that one might allow parameters in the definition. This is because by class forcing one can ensure that $V\neq HOD(A)$ for any fixed
set $A$. In this case, there wouldn't even be a map from Ord to No
with dense image, which was definable from parameters.

Meanwhile, I paste below the answer I had posted on math.SE to a similar question, concerning surjections from Ord to No.

>> From my answer to [Willem
Norduin's
question on math.SE](http://math.stackexchange.com/questions/9037/surreal-and-ordinal-numbers)

>>The existence of a bijection between the class of ordinals $On$ and
the class of surreal numbers $No$ is independent of the axioms of
set theory. There are several interesting possibilities:

>> - If ZFC is consistent, then there is a model of ZFC in which there is a definable such bijection. This is true in Goedel's constructible universe $L$, for example, for in $L$ there is a definable well-ordering of the universe, and we can use this well-ordering to well-order the surreals, which provides the desired bijection.

>> - More generally, there is a first-order definable bijection between $On$ and $No$ if and only if the axiom known as $V=HOD$ holds. For the one direction, if $V=HOD$ holds, then there is a definable well-ordering of the universe and hence in particular a definable well-ordering of the surreals. Conversely, under ZFC if there is a definable bijection between $On$ and $No$, then there is a definable well-ordering of $No$. This allows us to construct a definable well-ordering of the class of sets of ordinals, since any set of ordinals determines a transfinite binary sequence of some ordinal length, and we can interpret this sequence as a $\pm 1$ sequence, which determines a unique surreal number by climbing through the tree of left-right cuts. Thus, we can well-order the class of sets of ordinals. But in ZFC every set is coded by a set of ordinals, and so we can construct a well-ordering of the entire universe, by looking for the least ordinal mapping to a surreal whose $\pm 1$ representation codes that set. So in this case, V=HOD holds.

>> - Another way to summarize this argument is to say that if you can well-order $No$---and this is what your bijection to $On$ amounts to---then you can well-order every class.

>> - If you drop the requirement that the bijection be definable, then we should move to the Goedel-Bernays context, in order to treat classes. The assertion that there is a bijection between $On$ and $No$ is equivalent over ZFC+GB to the axiom of Global Choice, which asserts that there is a well-ordering of the universe. This is by the same argument as above. (Note, we need AC for sets in order to make the last step of the argument; the class bijection in effect allows us to sew the set sized well-orderings together into a class well-ordering.) Thus, the theory ZFC+GB+(your bijection) is equivalent to GBC.

>> - Because of this, if ZFC is consistent, then there are models of ZFC that have no bijection between $On$ and $No$, either definable or definable-from-parameters or otherwise. This is because it is known that ZFC does not imply global choice. One can construct such models by performing a class forcing iteration, adding a Cohen subset to every regular cardinal.

>> - Meanwhile, every model of ZFC has a class forcing extension in which there *is* a class well-ordering of the universe, simply by forcing to add a global well-ordering, and this forcing extension adds no new sets, only classes. In this sense, it is compatible with every model of ZFC set theory to have the desired bijection as a class, without adding any new sets.

>> - Further, every model of ZFC has a class forcing extension in which there is a *definable* bijection between $On$ and $No$, since we can force $V=HOD$. (This forcing, however, does add new sets.)

>>Lastly, upon reading your question again, I see that you asked for
a surjection from $On$ onto $No$, rather than a bijection. But
these are equivalent, since if there is a surjection, then we can
remove the redundant ordinals from the domain by only using the
least ordinal that maps to a given surreal, and this gives a
bijection from a proper class of ordinals to $No$. But every proper
class of ordinals is bijection with $On$ simply by collapsing to
the order type of the predecessors.