$\newcommand\R{\mathbb R}$Let $\R:=R$. Suppose that $|f''(x)(h,h)|\le C|h|^2$ for all $x$ and $h$ in $\R^m$ -- this is how we interpret the condition "Hessian matrix of $f$ is upper bounded by some constant $C$". 

Consider first the case $m=1$. Take any $x\in\R$ and any real $h>0$. Then 
$$0\le f(x+h)\le f(x)+f'(x)h+Ch^2/2,$$
whence
$$f'(x)\ge-\frac{f(x)}h-\frac C2\,h\ge-K\sqrt{f(x)},$$
where $K:=\sqrt{2C}$. Similarly, $f'(x)\le K\sqrt{f(x)}$, and hence 
$$|f'(x)|\le K\sqrt{f(x)} \tag{1}$$
for all $x\in\R$. 

Now take any natural $m$. Considering the restrictions of $f$ to all straight lines in $\R^m$, we see that (1) holds, as desired.