You maybe want to have a look at 

- P. Brosnan and R. Joshua. Comparison of motivic and simplicial operations in mod-$\ell$ motivic and étale cohomology. In: Feynman amplitudes, periods and motives, Contemporary Math. 648, 2015, 29-55. 

There are two sequences of cohomology operations in motivic and étale cohomology which can rightfully be called Steenrod operations. One comes from a "geometric" model of the classifying space of the symmetric groups, the other one from a "simplicial" model. The first one is related to Voevodsky's motivic Steenrod algebra, the second one to the more classical Steenrod algebra (as in Denis Nardin's answer). 

The paper mentioned above provides a comparison between these sequences of cohomology operations (see Theorem 1.1 part iii for the étale cohomology) in terms of cup products with powers of a motivic Bott element in $H^0(\operatorname{Spec} k,\mathbb{Z}/\ell\mathbb{Z}(1))$. 

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Addendum: Actually, the Bockstein operations are the same in both sequences of cohomology operations, and they are the ones defined by the $\mathbb{Z}/4\mathbb{Z}$ extension. (So probably the first one should be the "right".) This follows from the paper of Brosnan and Joshua as well as the paper by Guillou and Weibel in the question. Note that $\mu_2^{\otimes i}\cong\mu_2^{\otimes 2 i}\cong\mathbb{Z}/2\mathbb{Z}$ and the $Sq^1$ in the paper of Guillou-Weibel actually fits the Bockstein story.

Another note: If the motivation/example is defined over a field with $4$-th root of unity then $\mathbb{Z}/4\cong\mu_4$ (compatible with the extensions) and so both operations you defined agree.